I read this article and absolutely loved it and it was something I was thinking about last night. As I was on Instagram, swooning over the Alexander Wang Pre-Fall collection, I noticed how many followers the brand had. 3.4 Million. I genuinely in that moment realised how Lindsay Lohan, who has 6.1 Million followers and has a video of her cooking on a boat in Wang – is totally and completely selling the brand name worldwide. Even with such a timeless and classic designer, the advertising and promotions still exist more than ever. They be wanting to get young aspiring actresses are dreaming of the day they can wear Alexander Wang whilst cooking on a boat in Cannes – and doing it well!